Nu Insights is a tech and creative studio elevating luxury brands through strategy and intelligence.
We operate at the intersection of data, culture, and creativity, helping luxury brands deliver exclusive, high-touch experiences in a complex landscape. As expectations for relevance and precision rise, we turn insight into meaningful brand engagement.
We design digital platforms and ecosystems that translate insight into experience, supporting personalisation while preserving the codes of luxury. We harness data to map the full consumer journey, enhance retention strategies, and uncover behavioural patterns that inform smarter brand engagement. Our work is designed for HNWI and UHNW audiences, where precision, discretion, and cultural intelligence matter more than scale.
Luxury growth powered by insight and design
We blend market intelligence with brand thinking to create tailored solutions that strengthen presence, deepen engagement, and drive long-term value. Across social and marketing, we use data and AI to decode audience behavior, shape strategy, and turn cultural signals into creative direction and measurable growth.
Melissa is Co-Founder of Nu Insights and an entrepreneur working at the intersection of branding, marketing, and trend forecasting. Her work focuses on consumer behavior and the application of data, AI, automation, and emerging technologies to drive strategic decisions in the luxury sector.
She translates cultural and behavioral insights into clear brand strategies, helping companies align their brand DNA with diverse audiences in meaningful ways. She brings a cross-disciplinary perspective combining strategy, analytics, and innovation to anticipate change and identify growth opportunities.
Melissa holds a BA in Politics and Economics from King’s College London, an MSc in Data Analytics and Forecasting from the London College of Fashion, and an MBA from UCM.
Melissa Alcocer
Meet Melissa
I am particularly interested in expanding into the APAC and Middle Eastern markets to explore how they integrate AI, IoT ecosystems, and predictive analytics into business and consumer experiences. I am keen to immerse myself in these regions to better understand how generative AI and advanced data modeling are shaping innovation and brand building.
Melissa is a dog lover with a passion for fashion, jewelry and watches, winter sports, scuba diving, and wellness.
CO-FOUNDER
Beyond the Professional
Andrea Stenslie is Co-Founder at Nu Insights, where she leads social media strategy, branding, content, and data-driven initiatives for luxury brands. With over five years of experience, she specializes in crafting compelling brand narratives, executing high-impact social strategies, and driving audience growth through innovative content and insights. Andrea has worked in-house with leading luxury and beauty brands including FARFETCH, Radley, and Charlotte Tilbury, and on the agency side with a long-term contract at United Entertainment Group. She holds a BA in Media & Communications from the University of the Arts London and brings a creative edge informed by professional acting training and on-camera experience in film and commercial productions.
Andrea Stenslie
MEET Andrea
I’m excited to lean further into storytelling, taking on creative direction for luxury brands and bringing together social-first strategy with producer-led campaigns.
Having lived in 5 countries, Andrea is passionate about travel and new adventures. She also is a film lover and a wellness enthusiast.
Beyond the Professional
CO-FOUNDER
In an AI-driven world, we guide brands from insight to expression—using applied intelligence, technology, and creative strategy to transform understanding into meaningful stories and long-term value.
We believe luxury lives where brand DNA meets audience understanding and connection.
Our Manifesto
TREND FOREASTING
Lead with Social-first video
Social search remains a priority
HUMAN-LED STORYTELLING IN FOCUS
purpose-driven experiences
Authenticity
WORK WITH US
TIRED OF OUTDATING MARKETING?
As AI reshapes the luxury landscape, many brands are held back by outdated knowledge and fragmented implementation. When applied with intelligence and restraint, technology accelerates relevance, sharpens strategy, and unlocks long-term brand and commercial potential.
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